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Clients can have low decision consistency for 2 reasons:

  • They were multi-tasking–ask the client to focus on the activity and re-profile
  • They do not have well formed preferences–spend some time educating these kinds of clients, and then re-profile them.  If they continue to show inconsistent preferences like this, re-consider whether you could or should serve that client.  These kinds of clients represent significant compliance risks for you.